Jed Petrick is the President of Balleehoo, Inc., a media marketing and revenue generation consultancy located in NY. With over 25 years in the advertising and media space, Jed has worked at some of the television industry’s largest and most successful companies. He now applies that inside knowledge to existing content providers and media companies in search of new thinking and strategy.
Jed learned his craft in stints at CBS, FOX and The WB Network, serving as the WB’s first President, Chief Operating Officer during its only two years of profitability, managing 367 full-time employees and over $700 million in annual net revenues. During his career, Jed secured the rights to kid’s smash hit Pokemon for the Kids’ WB! children’s program service, built the early foundation between FOX and the NFL and secured the TV industry’s largest year-to-year price increases for 6 consecutive upfront selling seasons at The WB.
Balleehoo, Inc. is a media consultancy that was started in 2004, mostly as a way to help friends with sticky problems. What began as a fun way to pass my time has evolved into a cool little business. Today, Balleehoo provides consulting services to new and existing media brands and/or properties seeking marketing, strategic analysis and revenue generation strategies and/or representation. Balleehoo has formed a relationship with RJPalmer, the country’s largest independent media planning and buying shop, providing access to talent, clients and data. Balleehoo has maintained the ability to work with other media buying services and ad agencies.